“Chencho” is his nickname, but those who work with him everyday, call him “The Man.”

Every company, like a fine tuned engine depends on one “Go to Guy” who makes sure that all the moving parts are working together in harmonious perfection. At Victor Sinclair, that man is Juan Sanchez.

From raw tobacco leaf to rolled perfection, Chencho oversees it all, and makes it work. His tireless work habits, dedication to detail and industry expertise, all contribute to why the Victor Sinclair factory is humming along at a pace that will shatter last year’s numbers.

“Chencho” truly is “The Man.”